Who is our target consumers?

 We are trying to be targeting almost all people here in Canada. We believe, almost everyone in Canada needs some winter stuff such as a coat, gloves, and scarf. We need to consider what they need when they need those stuff the most. For example, we can get those stuff on sale during the winter season, then a lot of people who need those are likely to buy that. Product or Service is designed to suit the needs of the market. At times, the products appeal to all or a section of the market. The product that appeals to everyone falls under the mass marketing strategy. Certain products are manufactured for a particular section of people. This section of people is known as the ‘target audience’. The marketing strategy focusing on the target audience is known as a target marketing strategy.  Based on the response from the market, marketing strategies are designed. The target marketing strategies vary based on the purchasing power of the customer, and the geographical location of the market. The types of target marketing strategies are dependent on multiple factors inclusive of age group, gender, geographical location to name a few. Designing a target market strategy aids to focus the time and effort of the marketing team to increase sales in its target group of customers. The different types of target markets need different targeting marketing definitions. Based on the target marketing concept, marketing campaigns are designed to catch the customer’s eye. The market targeting and positioning of the product are crucial for doing business. The strategies vary based on the types of target markets.



reference

- Top 5 Target Marketing Strategies You Need to Know (2021) (jigsawacademy.com)

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