Final project Winter stuff project 2

- What tools will be used for product development, marketing, advertising and communication?  Brainstorming Customer reviews Examining your competitors Audience surveys Social media B2B wholesale marketplaces Concept testing Online consumer trend publication - Customer loyalty program   Point-based loyalty Points programs are the most common type of rewards programs. They let customers accumulate points they can redeem for freebies, cashback, perks, etc. Customers don’t just earn points from purchases. They can also earn points from sharing on social, leaving reviews, having a birthday, or through gamification. Paid loyalty  Paid loyalty, or fee-based loyalty programs, give customers immediate and ongoing benefits for a participation fee. These fees can be recurring or one-time. Paid programs may need to require proof-of-value to get signups, but the business can gain higher customer value from members. A recent report by McKinsey shows that consumers are 62% more li...

- How the service or product will be positioned as the superior choice over competitors through a competitive analysis?    The second survey question is my favorite, especially when it enables you to map the benefit directly to a feature. It tells you the value your customers get from your product and which aspect of your product is key to them. It means you can then get your team to fix broken flows around it and double down to ensure more users see its value.   But it doesn’t end there. You’ll still have to answer questions such as whether the person you sell to is a manager or somebody involved in daily execution.  The data you get from your first step should ideally help you determine which market you’re in. You should start to see clusters of users with similar profiles, who all say they’d be disappointed without your product, and describe a benefit around a common theme.  In a relatively new market, you have to first establish the problem before talking ab...

Operations blueprint     Using resources efficiently is both responsible business practice and a means of reducing our environmental impact. We have made important strides in promoting renewable technologies and in reducing the energy, water, and waste associated with our facilities. While our greatest impacts come from the manufacturing of our products in suppliers’ mills, our control over the facilities we own and operate allows us to change those operations more rapidly.                 Infographic of revenue projections              How to deliver effective customer service?   1. Be friendly The most important rule in providing excellent customer service is to be friendly. Try to greet customers with a smile and always be courteous and respectful. Be proactive by paying attention to the customer’s needs and offering help or recommendati...

  reference -  Product Life Cycle: How to Extend Product Market Presence | AltexSoft

 We are trying to be targeting almost all people here in Canada. We believe, almost everyone in Canada needs some winter stuff such as a coat, gloves, and scarf. We need to consider what they need when they need those stuff the most. For example, we can get those stuff on sale during the winter season, then a lot of people who need those are likely to buy that.  Product or Service is designed to suit the needs of the market. At times, the products appeal to all or a section of the market. The product that appeals to everyone falls under the mass marketing strategy. Certain products are manufactured for a particular section of people. This section of people is known as the ‘target audience’. The marketing strategy focusing on the target audience is known as a target marketing strategy.  Based on the response from the market, marketing strategies are designed. The target marketing strategies vary based on the purchasing power of the customer, and the geographical location o...

 The second survey question is my favorite, especially when it enables you to map the benefit directly to a feature. It tells you the value your customers get from your product and which aspect of your product is key to them. It means you can then get your team to fix broken flows around it and double down to ensure more users see its value.   But it doesn’t end there. You’ll still have to answer questions such as whether the person you sell to is a manager or somebody involved in daily execution.  The data you get from your first step should ideally help you determine which market you’re in. You should start to see clusters of users with similar profiles, who all say they’d be disappointed without your product, and describe a benefit around a common theme.  In a relatively new market, you have to first establish the problem before talking about what you offer. In an established market, simply stating you are in the specific market will be sufficient, but you’ll have...