Phase 1
- How the service or product will be positioned as the superior choice over competitors through a competitive analysis? The second survey question is my favorite, especially when it enables you to map the benefit directly to a feature. It tells you the value your customers get from your product and which aspect of your product is key to them. It means you can then get your team to fix broken flows around it and double down to ensure more users see its value. But it doesn’t end there. You’ll still have to answer questions such as whether the person you sell to is a manager or somebody involved in daily execution. The data you get from your first step should ideally help you determine which market you’re in. You should start to see clusters of users with similar profiles, who all say they’d be disappointed without your product, and describe a benefit around a common theme. In a relatively new market, you have to first establish the problem before talking ab...


Comments
Post a Comment